MASTERÂ DIGITAL ADVERTISING. FAST.
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A complete education in Google and Meta Ads, creative strategy, and AI — built by the top advertisers on the planet. Taken by the ones who plan to replace them.
  THE AD EDUCATION CHOSEN BY 375,000+ MARKETERS FROM BRANDS YOU KNOW AND LOVE
Your Instructors
The caffeine-powered humans behind your ad education.
Isaac Rudansky
Built one of the top ad agencies in the world and taught 375,000 marketers how to scale their brands. Thinks “data-driven” is a love language. Still opens Google Ads for fun, which is… concerning.
Nechama Teigman
Took a brand from “we should make a website” to $18 million in 18 months. She calls it strategy. We call it witchcraft.
Patrick Gilbert
Google literally pays him to teach other advertisers how not to panic. He wrote the book on AI in marketing and still gets weirdly excited about conversion tracking.
Esther Nadoff
Runs millions in Meta ads and has seen more bad creative ideas than a focus group ever should. If your ad doesn’t convert, she’ll know why before you finish your excuse.
Skills You’ll Master
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Gain an understanding of the history of paid media and the present digital marketing landscape.
Understand the fundamentals of brand growth and how to leverage it to your advantage in the PPC world.
Master conversion economics, solving for breakeven cost per conversion and optimizing conversion rates.
Explore the interplay between key PPC metrics and their impact on campaign performance.
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Create advertising strategies and media plans that align with your real business goals.
Follow a simple five-step framework to craft a successful advertising strategy.
Break down big-picture goals into clear, measurable advertising targets.
Create budget plans and projections to hit your goals.Â
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Understand how Performance Max interplays with Search, YouTube, Shopping, and more into a single, cohesive strategy that reaches your audience everywhere.
How to analyze Performance Max results and what levers to pull to turn it into a profit-driving campaign.
Build campaigns designed to adapt and grow with your business goals, all without losing efficiency.
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Master Meta Pixel and custom conversions implementation for sharper campaign tracking and optimization.
Develop cutting-edge Meta Ads strategies that will increase your profits.Â
Uncover advanced tracking methods for more data-driven campaigns.
Learn how to identify strengths, weaknesses, and opportunities within your campaigns with our real-world audits.Â
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Learn how to craft concise and effective creative briefs that set the stage for impactful campaigns.
Develop a deep understanding of creatives, empowering you to breathe life into your marketing.
Craft captivating ad copy that resonates with your audience and drives conversions.
Discover how to make your content stand out with creative strategies that leave a lasting impact.
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Easily optimize Google Ads with custom AI assistants.
Confidently test new advertising strategies with exact timelines and frameworks.
Explore crucial metrics using our in-depth reporting templates.
Craft professional presentations effortlessly with our ready-made templates.Â
Learn to write brand stories that build trust and loyalty.
Apply storytelling to make presentations, proposals, emails and campaigns more impactful.
Apply the Hero's Journey to structure engaging stories that resonate.
Explore the core elements of storytelling to craft narratives that captivate and inspire across any medium.
And this is just the start. If we showed you everything inside... this page would be 157 feet long. We measured.
We turned our agency into a classroom.Â
The Modern Marketing Institute was born inside AdVenture Media Group — a performance agency that’s been scaling brands, building strategies, and training Google for a decade.
Everything we teach comes from live accounts. Â
Every concept is backed by performance data.
Every instructor still does this for a living.
Lesson Preview
LESSON #103 MEDIA PLANNING FOR THE MODERN MARKETER
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